A B2B webinar for professionals and companies in the plant-based food industry
Plant-based products are no longer niche; they’re scaling fast, driven by consumer demand for healthier, more sustainable foods. According to several market studies, naturalness is an increasingly important driver of plant-based innovation as consumers grow more concerned about artificiality. Amid the current narrative about Ultra Processed Foods, long ingredient lists and artificial additives are now significant barriers to purchase, highlighting the need for clean-label solutions. Convenience is more important than the taste of real meat, and the huge market of flexitarians is still waiting for something better than a fake hamburger with 15-20 ingredients. Ready-to-eat versions of traditional plant-based foods (tofu, tempeh, seitan, etc.) are increasingly appreciated.
This webinar will explore how brands are tackling taste, texture, affordability, and clean-label expectations through innovations in protein diversification and processing to meet the rising demands of flexitarians and conscious consumers.
Join this Affidia webinar on plant-based innovation to discover how brands are scaling taste, nutrition, and affordability in this rapidly evolving global market.
Market Data in Italy and Europe: An introductory keynote by GFI Europe (Good Food Institute). An overview of real numbers, sales data, and consumer trends shaping the future.
PANEL
- Technical challenges & production: How to improve texture and taste, reduce food additives (Clean Label), and manage the costs of plant proteins.
- Commercial barriers & retail: Strategies to win shelf space, close the price gap with conventional meat, and navigate the rise of supermarket private labels.
- Legal focus / regulations & greenwashing: Updates on "Meat Sounding" laws and guidance on communicating sustainability without violating the new EU rules on environmental claims.
- New trends and the “influence of influencers”: Does the narrative about UPFs meaningfully affect the sales of PB meat alternatives? Are the GLP-1 trend and the growing interest in supplements and functional foods relevant to this sector?
Affidia Talks are solution-oriented virtual events that provide insights into hot topics of food safety and food control.
Our speakers and panelists are independent experts with decades of experience. They will guide you through the latest regulations, the most innovative control strategies, and how the science is changing.
With our webinars we aim to give you informative contents, which may be presented in different formats (presentations, video interviews, and/or panel discussions).
As in any Affidia Talks, there will be a clear separation between the free opinions of the experts, the points-of-view of the stakeholders, and the advertisements of suppliers of products or services that decided to support the event.
The alternative meat market is changing fast. While sales continue to grow across Europe —driven by the boom in flexitarian consumers—companies are facing increasingly complex hurdles. These hurdles include the technical challenge of achieving clean labels, rising ingredient costs, retail barriers, and stricter European laws on product naming and greenwashing. At the same time, new consumer preferences and social media-driven food communication could represent new opportunities (GLP-1 is an example). In this live panel webinar, top industry experts and hands-on operators will come together to discuss the current market landscape and share practical solutions.
This event is strictly designed for operators in the agri-food sector:
• R&D Managers and Food Technologists
• Sales and Marketing Directors at food companies
• Freelance Consultants and Plant-Based specialists
• Retail Buyers and Distributors (GDO)
By participating in our webinar, you'll gain access to a range of exclusive opportunities:
For any question or doubt, do not hesitate to contact us at this email [email protected]
The Affidia Journal team is always available for any queries, write to us and we will get back to you as soon as possible